Service

SEO & Performance

Technical SEO and performance optimisation that help the right people find you.

A fast, well-built site still needs to be understood by search engines. Technical SEO makes sure every page is discoverable, correctly described and quick to load.

I take an engineer's approach to SEO: clean metadata, structured data, sitemaps and performance tuning, combined with keyword research that targets the specific searches your customers actually make.

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Common challenges

  • Pages missing from search results or indexed incorrectly
  • Titles and descriptions that do not match what people search for
  • Slow page loads affecting rankings and conversions
  • No structured data for rich search results
  • No visibility of how the site performs in search

What's included

Technical SEO audit

Indexing, crawlability, metadata, canonical and sitemap issues identified and prioritised.

On-page optimisation

Titles, descriptions and headings aligned with how people actually search.

Structured data

Schema.org markup that helps search engines understand people, services and content.

Performance optimisation

Core Web Vitals and page speed improvements for faster, more stable pages.

Keyword research

Realistic, high-intent search terms rather than broad terms dominated by large competitors.

Search Console and analytics

Measurement set up so improvements can be tracked and verified.

Approach

  1. Audit

    Review indexing, metadata, structure and performance.

  2. Research

    Identify the terms your audience uses and map them to pages.

  3. Optimise

    Implement technical and on-page improvements.

  4. Measure

    Track rankings, impressions and performance through Search Console and analytics.

Proven in practice

  • Per-page titles, descriptions and keyword targeting across this portfolio
  • Person, Service and Breadcrumb structured data implemented
  • Automated XML sitemap and robots.txt generation
  • Analytics and Search Console verification integrated

Technologies

  • Google Search Console
  • Google Analytics 4
  • Schema.org
  • XML sitemaps
  • Lighthouse
  • PageSpeed Insights

Tools change. Good engineering doesn't. I work with the platforms already in place and adapt quickly to new ones.

Frequently asked questions

How long does SEO take to show results?

Technical fixes can be picked up within weeks, while rankings for competitive terms typically build over several months. Specific, high-intent phrases usually respond faster than broad ones.

Do meta keywords still matter?

Google no longer uses the meta keywords tag. Titles, descriptions, headings, content quality, structured data and site performance matter far more.

Can you improve an existing site without rebuilding it?

Often, yes. Metadata, structured data, sitemaps and many performance improvements can be applied to an existing site.

Web DevelopmentFast, secure and accessible websites, built with modern frameworks and sound engineering.AI & IT AutomationRemove repetitive work from IT operations and turn operational data into clear, live reporting, with automation that is reliable, auditable and built around your environment.Infrastructure Audits & AssessmentsA clear, evidence-based picture of your environment, with recommendations you can act on.

Discuss your requirements

Share the details of your SEO & Performance project and I will outline a practical approach for your environment.

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